Editorial policy
How the guides and articles on this site are researched, written and kept accurate.
ImgCruncher is a tools site, but the writing around the tools matters just as much as the tools themselves. This page explains how that content is made, so you know what you are reading and can trust the numbers.
We test what we write about
Every tool guide describes a tool we built and use. The screenshots on a tool page are captured from that exact tool doing a real job, and the before and after numbers, like a photo dropping from 398.6 KB to 98.8 KB, are the actual measured result of running it, not rounded marketing figures. If we say a setting behaves a certain way, we have watched it behave that way.
We show the limits, not just the wins
Most of our tool pages include an honest section on what the tool will not do. A background remover that struggles with fine hair, an upscaler that cannot invent detail, a compressor that makes a grainy image larger: we say so plainly. Telling you when not to use something is more useful than pretending it does everything.
Sources and claims
When an article states a fact that comes from outside our own testing, such as a browser support figure or a platform image-size specification, we base it on the primary source, like the platform's own help pages or published standards, and cross-check it before publishing. We do not repeat numbers we cannot verify.
Who writes this
ImgCruncher is an independent project built and maintained by web developer Keyur Moradiya. The tool guides and most articles are written in-house by the person who built the tools. Where a topic needs specific research, that research is done before the piece is written, not after.
Use of AI
We may use AI tools to help draft or edit text, but every published piece is reviewed by a human, and any factual claim, screenshot or measured number is verified by a person before it goes live. We never publish machine-generated numbers or screenshots as if they were real results.
Independence
The site is funded by unobtrusive advertising. Advertising never buys a placement in our content, a mention in a guide, or a favourable comparison. When we recommend using one of our own tools inside an article, it is because it genuinely fits the task.
Corrections
If something here is wrong, we want to fix it. Spot an error in a guide, a stale number, or a broken step, and tell us through the contact page. We correct confirmed mistakes promptly and note significant changes on the changelog.